Brikk’s Lux Watch Omni costs $114,995 and it’s an 18-karat gold Apple Watch with multiple rows of 11.30 carat diamonds around the face, buttons and strap clasps.

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Brikk, a company that designs and manufactures couture products, will sell the watch in both 38mm and 42mm sizes and in other colors like pink gold and platinum.

Cyrus Blacksmith, the CEO of the company, told the Daily News that he wants to sell a pricy watch to the rich and use a percentage of that money to donate to charity.

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